Privacy Policy

Last Updated: July 25, 2025

1. Introduction

Welcome to The Urban Spin Cycle ("we," "us," or "our"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your information when you visit our website, urbanspincycle.com (the "Site"). We take our obligations under U.S. privacy laws, including the New York SHIELD Act, and the standards required by advertising platforms like Google and Microsoft, very seriously. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Data Controller

The controller of your personal data is The Urban Spin Cycle, located at 456 Myrtle Ave, Brooklyn, NY 11205. For any questions, concerns, or requests related to your data privacy, you can contact our designated data privacy manager at hello@urbanspincycle.com.

3. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personally Identifiable Information (PII): This includes data that can be used to identify you specifically, such as your name, email address, and phone number, which you voluntarily provide to us when you use the contact form to inquire about our services. Providing this information is completely optional and is not required to browse our site.
• Derivative Data: This is information our servers automatically collect when you access the Site. It includes your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. This data does not identify you personally but is essential for our site's operation, security, and for analytical purposes to improve user experience.
• Financial Data: We do not collect, process, or store any financial information on our website. Any financial transactions related to our services are handled directly and securely through our in-store payment systems (laundry card kiosk and mobile app), and never through the Site.

4. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Respond to your direct inquiries about our services, including commercial accounts, and provide customer support.
• Monitor and analyze usage and trends to improve the Site's functionality, content, and our service offerings.
• With your explicit consent (provided via our cookie banner), deliver targeted advertising to you on third-party websites (like Google and Microsoft) to inform you about our services and promotions.
• Prevent fraudulent activities, monitor against theft, and protect against criminal activity.
• Comply with our legal and regulatory obligations.

5. Disclosure of Your Information

We do not sell, rent, or lease your personal information to third parties. We may share information we have collected about you in certain, limited situations:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis (Google Analytics), website hosting services, and marketing assistance (Google Ads, Microsoft Advertising). These providers are contractually obligated to use your information only for the purposes for which it was disclosed and to implement security measures to safeguard your data.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.

6. Your Choices and Comprehensive Opt-Out Rights

Your privacy is paramount. You have complete control over your information and are never required to share it to access information on our site. We provide multiple, clear ways for you to opt-out of data collection. Your choice to not share information will not affect your ability to browse our site or contact us through other means.

• Your Right Not to Share Information: You can browse our entire website without providing any personal information. Use of our contact form is completely voluntary. If you prefer not to use the form, you are welcome to contact us by phone. We will not deny you services for exercising your privacy rights.
• Opting Out of Cookies and Tracking (Opt-Out): You can refuse consent to all non-essential cookies via the cookie consent banner that appears on your first visit. By clicking **"Decline"**, you will prevent any analytical and marketing cookies from being used during your visit. This is your primary method for opting out of tracking on our site. For more details, please see our Cookie Policy.
• Requesting Data Access and Deletion: You have the right to request access to and deletion of any personal information we may hold about you (e.g., from a previous contact form submission). To exercise this right, please send a clear, verifiable request to our email address: hello@urbanspincycle.com with the subject line "Data Privacy Request". We will process your request within the timeframes required by law and will confirm with you once the action has been completed.

7. Data Security and Retention

We use administrative, technical, and physical security measures to help protect your personal information. This includes using SSL technology to encrypt data transmission and restricting access to personal information to authorized personnel only. We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law.

8. Policy for Children

We do not knowingly solicit information from or market to children under the age of 16. If you become aware of any data we have collected from children under age 16, please contact us using the contact information provided below so we can take appropriate action to delete such information.